HOW TO MAKE YOUR VIDEO COUNT
Music Connection Magazine

Over the last few years, videos have become an essential part of an artist’s promo kit. They can also be a great way to promote your act in general. In fact, today, video presentations can be decisive in getting fans, a gig, a tour, and even a deal. They are so important artists cannot overlook them and hope to compete. But, one video does not fit all. You need different videos for different purposes, and it can get confusing. So that you could understand what’s really needed, here are the ins and outs of video making, and what it takes to make your video count.

THE VIDEO REVOLUTION
Videos are so prevalent, you can hardly go a day without seeing one. In fact they’re so much a part of life, now, that artists are expected to have at least one (if not more) at their disposal. Today, fans, bookers, promoters, talent buyers and label execs want to see videos. Photos aren’t enough anymore, they want to actually see an artist in action. For better or worse, videos have become a vital part of every artist’s package and promotions – both online and off.

Brave New Radio is an outfit that shoots performance videos. Brain “Dino” Dean indicates the purpose of his company is to supply artists with a free video and provide entertainment for college outlets. “We’re both a radio station and video company,” Dino says. “What we do is a little different. We shoot acts in a recording studio while they play live and record both the songs and the performance.”

Artists are free to use the video any way they want. BNR will play the songs on its syndicated radio show and provide colleges with content. “At the moment, we service over 300 colleges per week, with a goal of 600 by the end of the year, “ Dino reports. BNR also sells downloads, offering a generous royalty rate to artists.

BERNARD BAUR
Music Connection
Contributing Editor, A&R Reporter, Features
www.MusicConnection.com
BBatMC@aol.com